Case Study: Bell Insurance Agency

Website Redevelopment: Website: www.BellInsuranceInc.com Industry: Insurance and Financial Planning Description: Website Makeover, increased functionality, increased content, and search engine optimization & submission

Features:

• Lead generation and customer service web forms.
• Internet marketing, SEO, SES, and Linking programs.
• A Calendar of Events to serve as landing pages for traffic.
• A Safety Center and monthly updates generate high search engine results.

Technologies used in development:

• HTML, JavaScript, PHP, CSS, XML, MySQL
• Digital art production.
• Custom template design.
• Database driven.
• Content development and management.
• Continues testing.
• Search engine optimization and submission.

Our Challenge:
The old Bell Insurance website was not usable.  We discovered that Bell Insurance needed a website that will generate strong qualified leads for the sales team.  They also wanted a look that matched their current marketing trend.

Our Solution:
The new site was developed with the user in mind; we defined the target market and designed the site to fill their expectations. We designed the template to conform to the company’s current look and feel.  The site was designed with search engine algorithms in mind and A Working Website copy editor developed the site content to achieve the highest possible search engine placement scores.

Once the strategic plan was in place, we delivered the tools to accomplish their objectives. The plan encompassed designing the website with a clean fresh look that differentiated them from their competitors, creating a user-friendly navigation system with increased functionalities, integrated with online and offline marketing, and search engine optimization.

The Results:
It is a success great success in achieving its goals.  Bell Insurance has tapped into new inquires and customers wanting to buy. A Working Website also created metrics to track the results and allow Bell Insurance to database this information for reporting and CRM (customer relationship management).

Customer Comments:
The design of our website has exceeded our expectations of displaying our company theme and services

Everything A Working Website said they would do, they did. The time lines were all met and the quality of the site is terrific.

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