What is Pay Per Click (PPC)

This is an advertising technique that is a vital part of everyones Internet marketing strategy.

Hear is how it works.  Advertisers bid on "keywords" that their target market (people who are interested in their offer) will type in the search bar when looking for their type of product or service. The ads, "sponsored links" or "sponsored ads", appear next to and above the natural or organic results on the page. The advertiser pays only when the user clicks on the ad.

While many companies exist in this area, Google AdWords and Yahoo! Search Marketing are the largest network operators.

1. Keyword PPC:
   
Advertisers using this model will bid on "keywords", which can be words or phrases, and can include product model numbers. When a user searches for a particular word or phrase, the list of advertiser links appears in order of the amount bid. Keywords, also referred to as search terms, are the very heart of pay per click advertising.


2. Product PPC:
   "Product" engines let advertisers provide "feeds" of their product databases and when users search for a product, the links to the different advertisers for that particular product appear, giving more prominence to advertisers who pay more, but letting the user sort by price to see the lowest priced product and then click on it to buy. These engines are also called Product comparison engines or Price comparison engines.
   
   
3. Service PPC:
   "Service" engines let advertisers provide feeds of their service databases and when users search for a service offering links to advertisers for that particular service appear, giving prominence to advertisers who pay more, but letting users sort their results by price or other methods. Some Product PPCs have expanded into the service space while other service engines operate in specific verticals.

Why do I need it?

The Census Bureau of the Department of Commerce announced that the estimate of U.S. retail e-commerce sales for the first quarter of 2006 was $25.2 billion, an increase of 7.0 percent (±3.5%) from the fourth quarter of 2005.  With this type of revenue avadable it is easy to see why you need to incorporate a PPC plan into your internet marketing strategy.

How can A Working Website help?

Our PPC Campaign Management services encompass all aspects necessary to fulfill a successful, ongoing pay per click campaign. We will manage your campaign from start to finish.