Content is King, Consistency is Queen

In the world of blogging, “content is king”—but without consistency, even the best ideas fade into obscurity. Think of it like a royal duo: Content is King (your value), Consistency is Queen (your discipline), and together, they rule a thriving kingdom of readers and revenue. If you want to monetize blogging, platforms like Substack simplify publishing, but WordPress with RankMath SEO gives you the tools to marry quality and consistency for long-term success. Let’s break it down.

Platforms for Monetizing Opinions

1. Medium: https://medium.com/
   • Overview: A user-friendly hub for writers, offering exposure through its built-in audience.
   • Pros: Medium Partner Program pays based on engagement; minimal setup required.
   • Cons: Limited customization; you don’t own your audience.
2. Substack: https://substack.com/
   • Overview: Newsletter-focused platform ideal for serialized content.
   • Pros: Built-in subscription model; seamless for monetizing loyal readers.
   • Cons: Platform takes a 10% cut; design and functionality are restrictive.
   • Spotlight: Investigative journalist Max Blumenthal leverages Substack for its direct audience reach, proving its efficacy for niche, subscription-driven content.
3. Ghost: https://ghost.org/
   • Overview: A minimalist alternative to Substack with a focus on memberships.
   • Pros: Lower fees than Substack; sleek design.
   • Cons: Smaller ecosystem; fewer integrations.
4. WordPress: https://wordpress.org/
   • Overview: The powerhouse of blogging platforms, offering unmatched flexibility.
   • Pros: Full ownership, customization, and diverse monetization options (more below).
   • Cons: Steeper learning curve for self-hosted sites.

Why WordPress is the Ultimate Choice to Monetize Blogging

While Substack shines for newsletter purists like Blumenthal, WordPress empowers creators to build a tailored, scalable online presence and monetize blogging efforts. Here’s why it’s the best fit for most:

1. Unrivaled Customization
   • Choose from thousands of themes and plugins (e.g., Elementor, WooCommerce) to design a site that reflects your brand. Unlike Substack’s cookie-cutter templates, WordPress lets you innovate.
2. True Ownership
   • Host your content on your own domain (via WordPress.org). No risk of platform policy changes disrupting your work—a critical advantage over Medium or Substack.
3. SEO Dominance
   • Tools like Yoast SEO optimize your content for search engines, driving organic traffic. Substack and Ghost can’t match this level of control over SEO.
4. Diverse Monetization
   • Run ads, affiliate links, sponsored posts, memberships (via MemberPress), or online stores. Unlike Substack’s reliance on subscriptions, WordPress supports multiple revenue streams to monetize blogging.
5. Vibrant Ecosystem
   • Access plugins for analytics, email marketing, and social media integration. Communities like WPBeginner offer support, making complexity manageable.
6. Scalability
   • Start a blog, then expand into a full website, e-commerce store, or membership hub—all within the same platform.

Addressing the Elephant in the Room

Yes, WordPress requires more setup than Substack. But with tools like managed hosting (e.g., Bluehost) and page builders, beginners can launch quickly. The trade-off? Long-term growth and autonomy.

Max Blumenthal’s Substack success highlights the power of niche platforms, but WordPress remains the gold standard for creators seeking control, flexibility, and growth. Whether you’re a hobbyist or an aspiring entrepreneur, WordPress equips you to own your space, diversify income, and scale effortlessly. Ready to turn your opinions into income? Start building on WordPress today—your future audience (and wallet) will thank you.